Saturday, January 08, 2011
Shopping from 1958: Montgomery Ward Denim
I'm ambiguous about premium denim. I love brands like Rising Sun, Mister Freedom and Sugar Cane that manufacture jeans using historical patterns, vintage sewing equipment and top quality raw denim. I'm also attracted to denim's labor intensive care requirements (akin to our own waxed fabrics). But truth be told, I hesitate to pay more than $200.00 for jeans. That's a price point I reserve for Barbour jackets, Scandinavian knitwear and cold forged bicycle parts.
To save money, I'm shopping from the Montgomery Ward catalog from 1958. I'm looking for Sanforized, vat dyed jeans w/generous, functional pocketing. My preference is for a five pocket model with a high rise and wide, tubular legs. Although Wards offers denim for adults, I'm shopping the "sub-teen" department where clothing is made with extra sturdy materials to better accommodate "rough and tumble outdoor play".
My favorite pair of denim is on the far right. Check out the front swing pockets and extra large rear pockets. I eagerly await the demise of slim fit denim. Here, that style is reserved for "slim, rangy boys". Waiting for the day when companies bring back the tubular legs and full seat of Wards traditional "husky" fit ("cut extra full in waist, seat, thighs for top comfort").
Cutting edge in 1958: plaid cotton flannel lined and water repellent denim. At $2.49, makes for an affordable alternative to the leading competing brand.
At Archival, we design products that will wear until they dissolve. We follow in the tradition of companies like Wards who offer a free pair of jeans if the double knees outwear the pants themselves.
Ladies, I'm sorry to report that there's not much denim on offer at Wards in 1958. Wool skirts and plaid corduroy pants were the preferred fashions of the day. However, I can recommend a pair of cropped "play pants" in a nice, 9 oz vat dyed denim, "bartacked at points of strain."